Did you ever wonder why there are so many business self-help books on the market today? Amazon even has a category for Business Motivation and Self-Improvement. It’s not to be entertained, certainly not just to gain facts or be educated on global economics!
The simple fact is, people read business self-improvement books because they are looking for solutions to their problems. Not just any business problem, their specific problem. They want to find answers to such pressing issues as: how to deliver results, how to lead people, how to sell, how to negotiate, how to innovate. I also classify biographies and autobiographies of successful business people in the category of self-help. At least that’s why I read them, along with a natural human trait of voyerism into other people’s lives!
Okay, so if people are looking for “how to’s” and solutions, then why do the problems seem to continue after reading the book that contains the solution?
It’s the same reason that reading a diet book doesn’t really result in weight loss! It’s not the information, it’s the application. It’s not the knowing, it’s the doing.
Here’s a great question to ask yourself every morning. “What am I knowing that I’m not acting on? Say that again: What am I knowing (about my problem and its solution) that I’m not acting on?
Then use the 5-Why tool of effective problem solving. Ask yourself “Why am I not acting on what I know?” Answer that question. Then keep asking “WHY” five times (answering each time of course) and fairly soon you will get to the real reason.
In my case, and in most cases, it’s fear! Fear of failure, fear of rejection, fear of embarrassment, just plain fear.
Another thing I’ve learned, and need to continue learning: The things we fear, when confronted by a positive action, often turn into shrinking cowards. So feel the fear and do it anyway.
WHY? Because it works!