Most CEOs I have met with over the past 35 years have a pretty clear vision for their organization. I suppose it is part of the DNA of a good CEO, they just know where the company should go, how to beat the competition, how to delight customers and how to grow the business. More often than not the analytics confirm their directional instincts.
No, the problem CEOs have is not vision or strategy, it is execution. I have had many long discussions with frustrated business leaders who cannot seem to get their organization aligned and delivering on the strategy. They usually have a clear plan, and most are very articulate, giving presentation after presentation about the strategy and vision. Heads nod, commitments are made, but soon the momentum stalls. The next set of discussions I tend to have with the CEO is who to replace on the senior team because obviously they are not getting the message.
Sometimes out of sheer frustration and to speed things up, the CEO will hire one of the big consulting firms to implement an improvement project. “If I can’t get faster traction on the strategy, then at least I can get some costs out quickly.” And so it goes.
You know the statistics. Study after study confirms that significantly less than 50% of strategic objectives get delivered. Some say the strategy was flawed, but the real culprit is poor execution.
What if there was a whole new approach to execution? One that not only delivered on strategic objectives, but as a by-product also reduced costs, built a culture of execution, and increased employee engagement, innovation, accountability, and above all – speed.
It is worth thinking about! Or you could just call one of the big consultancies and cut another 10% in costs.