A steep and rapid learning curve . . .

Experience isn’t the best teacher, it is the only teacher.                  —Albert Schweitzer

It is a new experience for me to be a novice again and facing a steep learning curve towards some form of competence.  This time I am referring to writing and publishing my eBook novels:  The Beirut Conspiracy and A Perfect Conspiracy.

This new revolution in the convergence of publishing and technology (eBooks and self-publishing) is a steep learning curve for everyone; especially me.  I guess that’s the nature of disruptive innovations, we all start from square one.  But the interesting part of the learning is the speed at which you can learn and apply that learning.

For example, in doing a ton of reading on eBook publishing and marketing one of the keys in growing sales and distribution for a new author is pricing.  The objective, if you are in the game for the long haul, is to build readership and a loyal fan base.  And to build a fan base without a well recognized name takes effort,persistence and a good strategy.

It’s relatively easy to create one best seller if you are a famous rock star or politician and your name is recognized around the world or with a large group of people.  But very few follow with a second book and make a career out of writing.  Mostly they are capitalizing on their moment of fame.

For the majority of us that is not the case.  We want to build a writing career from the ground up and pricing is a definite and proven tool.  The rule of thumb for now (which may change) is to price low and make it easy for people to learn about you.  In strategy terms, drastically reduce the barrier to entry into a very crowded market.

Once we learned a lesson like this in the old world of publishing it would take many months to apply a pricing change because of physical inventory, distribution agreements, royalty agreements, etc.  In fact, flexible market pricing was not possible in the old world of physical publishing.

Speed and flexibility is one of the virtues of the new age of digital publishing and internet distribution.  Basically a book can be priced according to the law of supply and demand; low for entry and building brand awareness and higher as the demand grows.  And the author controls the pricing strategy!

So, today I am putting this learning into practice and have repriced both my new eBooks, The Beirut Conspiracy and A Perfect Conspiracy to $0.99 US (and the ££ British Pound and € Euro equivalents).

So take a look, download the books to your Kindle or Kindle Reader app on your iPad or other tablet device, or go to the Apple iBook store or to Smashwords to purchase a copy.  I guarantee you a thriller that not only delights but educates as well.

Tight Lines . . .

John R Childress

E | john@johnrchildress.com      T | +44 207 584 3774      M | +44 7833 493 999

About johnrchildress

John Childress is currently Visiting Professor in Strategy and Culture at IE Business School in Madrid and a pioneer in the field of strategy execution, culture change, executive leadership and organization effectiveness, author of several books and numerous articles on leadership, an effective public speaker and workshop facilitator for Boards and senior executive teams. In 1978 John co-founded The Senn-Delaney Leadership Consulting Group, the first international consulting firm to focus exclusively on culture change, leadership development and senior team alignment. Between 1978 and 2000 he served as its President and CEO and guided the international expansion of the company. His work with senior leadership teams has included companies in crisis (GPU Nuclear – owner of the Three Mile Island Nuclear Plants following the accident), deregulated industries (natural gas pipelines, telecommunications and the breakup of The Bell Telephone Companies), mergers and acquisitions and classic business turnaround scenarios with global organizations from the Fortune 500 and FTSE 250 ranks. He has designed and conducted consulting engagements in the US, UK, Europe, Middle East, Africa, China and Asia. Currently John is an independent advisor to CEO’s, Boards, management teams and organisations on strategy execution, corporate culture, leadership team effectiveness, business performance and executive development. John was born in the Cascade Mountains of Oregon and eventually moved to Carmel Highlands, California during most of his business career. John is a Phi Beta Kappa scholar with a BA degree (Magna cum Laude) from the University of California, a Masters Degree from Harvard University and was a PhD candidate at the University of Hawaii before deciding on a career as a business entrepreneur in the mid-70s. In 1968-69 he attended the American University of Beirut and it was there that his interest in cultures, leadership and group dynamics began to take shape. John Childress resides in London and the south of France with his family and is an avid flyfisherman, with recent trips to Alaska, the Amazon River, Tierra del Fuego, and Kamchatka in the far east of Russia. He is a trustee for Young Virtuosi, a foundation to support talented young musicians. You can reach John at john@johnrchildress.com or john.childress@theprincipiagroup.com
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