As I wrote in an earlier blog posting, it seems to me like McKinsey & Co. is morphing into a publishing and survey company. Nearly every other day I get an email and a new McKinsey article based on their research. For example, here are some of the most recent titles:
- Are your customers becoming digital junkies?
- Organizational health: The ultimate competitive advantage
- What successful transformations share: McKinsey Global Survey results
- Governance since the economic crisis: McKinsey Global Survey results
- What directors know about their companies: A McKinsey Survey
Here is a McKinsey survey I’d like to see, and I suspect lots of CEOs and executives would as well.
What if McKinsey did a survey on the state of the consulting industry?
I for one know a number of CEOs who would eagerly respond to that survey in order to give the “worlds most respected management consulting firm” some feedback on the consulting industry!
Here are just a few of the questions I would ask in such a survey: The Current State of the Management Consulting Industry.
- List the top 5 things you value most about the management consulting industry
- List the top 5 things you dislike most about the management consulting industry
- On a scale of 1-10 how pleased are you with the recent work of consulting firms? Why?
- On a scale of 1-10 how would you rank the value proposition (cost vs benefit) of recent consulting assignments?
- How should the management consulting industry change or evolve to add greater value to clients in today’s economy? What would you like to see more of? Less of?
- On a scale of 1-10 how sustainable is the work done by consultants at your company?
- What do you personally value most from a management consulting firm?
- What do you value least from a management consulting firm?
- How would you improve the business model of management consulting to deliver more value to clients?
- On a scale of 1-10 how concerned are you with the ethics and integrity of the management consulting industry?
- In your personal experience, list the top 5 management consulting firms you have worked with in terms of overall value add to you and your business.
- Who gives better value; the big global firms or small boutique firms?
We all might get some useful insights from such a survey, consultants and clients alike.
As I have said before, I think it is time for the management consulting industry to transform itself and to rethink its business model and value proposition. What do clients really want from consulting work? Should we demand good people skills as well as good intellectual skills from consultants who invade our company? Some good questions that if openly asked and debated could just help transform the companies that sell transformation.
Tight Lines . . .
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