Why do they make it so hard?

I can remember back in the dark ages when the first portable Macs and PCs came out.  First I had to lug it on and off the airplane, then when I got to my hotel room I usually spent an hour trying to get the dial-up modem to work.  Sometimes we even had to unscrew pho telephone wall socket and manually patch the wires to get a connection.

Times have definitely changed, for the better when it comes to hooking up to WiFi, browsing the Internet and even sending large files effortlessly across cyberspace.

But one thing about computer makers really frustrates me, and I’m not alone. And both PC makers and Apple are the same in this regard.  The problem is when you buy a new machine and want to migrate all your data and settings from your old machine to your new one. It never works the first time, or the second or third.  On average it takes about 2 days to get the new machine loaded and working as well as the old one. Why so difficult?

I would think Apple and all the other laptop makers could easily spend a little creative engineering thinking and design time on the process of setting up a new machine. Right now the process seems to be designed by engineers who are locked in cubicles and never talk to a person trying to set up their new purchase.  Even Apple’s Migration Assistant is a hassle.

The setup process takes all the pleasure out of the “new toy” experience and I wind up nearly cursing the manufacturer.  My excitement has turned into despair and loathing.  I’m a raving fan, but not quite what the marketing department wants.  They make it so hard to transfer that Apple even has a dedicated, and costly, service in their Apple stores to help set up your new machine, for a fee of course.

I suggest computer manufacturers spend time thinking like a new purchaser and not just a user. Easy set up and data migration would definitely please everyone.

Tight Lines.

About johnrchildress

John Childress is currently Visiting Professor in Strategy and Culture at IE Business School in Madrid and a pioneer in the field of strategy execution, culture change, executive leadership and organization effectiveness, author of several books and numerous articles on leadership, an effective public speaker and workshop facilitator for Boards and senior executive teams. In 1978 John co-founded The Senn-Delaney Leadership Consulting Group, the first international consulting firm to focus exclusively on culture change, leadership development and senior team alignment. Between 1978 and 2000 he served as its President and CEO and guided the international expansion of the company. His work with senior leadership teams has included companies in crisis (GPU Nuclear – owner of the Three Mile Island Nuclear Plants following the accident), deregulated industries (natural gas pipelines, telecommunications and the breakup of The Bell Telephone Companies), mergers and acquisitions and classic business turnaround scenarios with global organizations from the Fortune 500 and FTSE 250 ranks. He has designed and conducted consulting engagements in the US, UK, Europe, Middle East, Africa, China and Asia. Currently John is an independent advisor to CEO’s, Boards, management teams and organisations on strategy execution, corporate culture, leadership team effectiveness, business performance and executive development. John was born in the Cascade Mountains of Oregon and eventually moved to Carmel Highlands, California during most of his business career. John is a Phi Beta Kappa scholar with a BA degree (Magna cum Laude) from the University of California, a Masters Degree from Harvard University and was a PhD candidate at the University of Hawaii before deciding on a career as a business entrepreneur in the mid-70s. In 1968-69 he attended the American University of Beirut and it was there that his interest in cultures, leadership and group dynamics began to take shape. John Childress resides in London and the south of France with his family and is an avid flyfisherman, with recent trips to Alaska, the Amazon River, Tierra del Fuego, and Kamchatka in the far east of Russia. He is a trustee for Young Virtuosi, a foundation to support talented young musicians. You can reach John at john@johnrchildress.com or john.childress@theprincipiagroup.com
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