One day a cowboy decided to go to church, so he tied up his horse, walked through the white doors and sat down on the wooden bench. He looked around and noticed that he was the only one there. After a few minutes the preacher appeared, scanned his empty congregation and came over to the cowboy.
“I am sorry about the poor attendance today. Do you think I should go ahead with the service?”
The cowboy replied. “Well, Preacher, I’m just a cowboy and don’t know much about church ways, but if I went out to feed my cows and only one showed up, I’d still feed him.”
The preacher thought this was pretty sound advice so he retired to the pulpit and launched into his sermon.
Two hours later the sermon came to an end and the preacher came over to the cowboy. “How was that?”
“Well, I’m just a cowboy and don’t know much about church ways, but if only one cow showed up I certainly wouldn’t feed him the whole truck load!”
I am involved in lots of meetings and workshops and have sat through literally thousands of presentations. What always baffles me is how many executives, and others making a presentation, don’t have an appropriate understanding of the audience they are addressing. “What do they really want to hear? What format will most appeal them? How can this material be presented in such a way as to both inform and “wow” them?
Too may presenters make the false assumption that the presentation is about them and their material, when actually, it’s about the audience.
Tight Lines . . .