FASTBREAK now a Kindle eBook

Fastbreak 2


My recent business book:  FASTBREAK: The CEO’s Guide to Strategy Execution, is now a Kindle eBook and can be easily downloaded to the iPad or PC (with free Kindle app) or to your Kindle reader from both and

Of course, you can also purchase a paperback edition as well.  Having a book in both paperback and eBook formats makes this breakthrough new thinking available to more people.

Here’s a quick synopsis:

Is Strategy Killing Your Business?

There is no strategy without execution, and there is no execution without leadership.

Strategies are meant to carry companies onwards and upwards to lofty performance and competitive advantage. Sadly, in the majority of firms, big and small, strategies are rarely delivered and often die a silent death on a dusty shelf in the corner office, along with failed strategies from years gone by.

In a recent McKinsey & Co study of 197 companies, despite 97% of directors believing they had the right ‘strategic vision’, only 33% reported achieving significant strategic success. Other studies confirm this wide gap between strategy and execution.

The important thing is not having a strategy, it’s getting it implemented. ~Jack Welch

Strategy is not a document, a binder, PowerPoint charts, graphs, customer or competitive analyses. Strategy is a contact sport and does not exist without robust execution actions (not plans, actions). Too often good strategies fail to get implemented because of the overriding focus of most companies on solving day-to-day business problems. There is no time nor energy nor resources left to execute on strategic initiatives.

What is needed is a shift by the senior leadership team to focus on strategy execution. Current studies show that less than 5% of senior executive time is spend on strategy execution. But focus in not sufficient. Also required are a robust strategy execution process and a business methodology, complete with accountabilities, clear metrics, cascading objectives, employee engagement, governance, transparency and teamwork. A recent BSColl study showed that those organizations with a defined strategy execution process significantly outperform those without.

FASTBREAK: The CEO’s Guide to Strategy Execution is a new book by John R Childress (now Managing Partner of The Principia Group). John is a pioneer in leadership, culture change and strategy execution and his new work is a no-nonsense, straight talking how-to book for those interested in effective strategy execution. In just 200 pages Childress presents the rationale for effective strategy execution, the reasons why most organizations fail, and a step-by-step approach, complete with templates, to building your own strategy execution roadmap and process. The book also filled with case studies from the likes of Ford, Continental Airlines, Lycoming Engines, and others.

Thanks for supporting this book and let me know your thoughts.  Any and all feedback is appreciated, useful and welcomed.  Our understanding of effective strategy execution is still growing.

Tight Lines . . .

John R Childress

About johnrchildress

John Childress is a pioneer in the field of strategy execution, culture change, executive leadership and organization effectiveness, author of several books and numerous articles on leadership, an effective public speaker and workshop facilitator for Boards and senior executive teams. In 1978 John co-founded The Senn-Delaney Leadership Consulting Group, the first international consulting firm to focus exclusively on culture change, leadership development and senior team alignment. Between 1978 and 2000 he served as its President and CEO and guided the international expansion of the company. His work with senior leadership teams has included companies in crisis (GPU Nuclear – owner of the Three Mile Island Nuclear Plants following the accident), deregulated industries (natural gas pipelines, telecommunications and the breakup of The Bell Telephone Companies), mergers and acquisitions and classic business turnaround scenarios with global organizations from the Fortune 500 and FTSE 250 ranks. He has designed and conducted consulting engagements in the US, UK, Europe, Middle East, Africa, China and Asia. Currently John is an independent advisor to CEO’s, Boards, management teams and organisations on strategy execution, corporate culture, leadership team effectiveness, business performance and executive development. John was born in the Cascade Mountains of Oregon and eventually moved to Carmel Highlands, California during most of his business career. John is a Phi Beta Kappa scholar with a BA degree (Magna cum Laude) from the University of California, a Masters Degree from Harvard University and was a PhD candidate at the University of Hawaii before deciding on a career as a business entrepreneur in the mid-70s. In 1968-69 he attended the American University of Beirut and it was there that his interest in cultures, leadership and group dynamics began to take shape. John Childress resides in London and the south of France with his family and is an avid flyfisherman, with recent trips to Alaska, the Amazon River, Tierra del Fuego, and Kamchatka in the far east of Russia. He is a trustee for Young Virtuosi, a foundation to support talented young musicians. You can reach John at or
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