Like nearly everyone else on the planet with a smart phone or internet connection, I have a social media account and use twitter (not daily, but occasionally). I use WordPress to post my blogs, Twitter to send out short messages related to my consulting work, LinkedIn (just because it was recommended so people could find me and visa-versa), texting to reach my daughter or wife when they are out and about, and a rarely used Facebook page (I am rather shy and don’t want the world to know what I do or think every minute of the day or night). Sometimes I find my social media connections useful and even inspiring (at least the blogs I subscribe to), but it’s not a big part of my life. I definitely qualify as the older generation on that one!
Because I still work (consulting and writing thriller novels) and have for the past 40 years, I consider discipline and focus to be critical in accomplishing goals and objectives (like writing a business book or novel), designing a software package for business, or developing a strategy or leadership workshop for a client. With all the other important ingredients in life (family, health, household chores, reading, music and of course flyfishing), I need to be disciplined and guard my time closely so I can accomplish all the things I set out to do.
Yet I am amazed as I walk the streets of any town or city, ride the subway or go to meetings or the movies – everyone is thumb-texting on smartphones. The majority are texting friends or searching and posting on Facebook. And it’s not just the younger generation. It’s everyone.
Here’s a shocking statistic I recently came across: Social networking eats up 3+ hours per day for the average user! And I will bet that this number will grow larger as more and more people get seduced by the instant gratification of social networking. It is definitely addictive!
“Always On” versus “Always On Purpose”!
In a blog not too long ago I talked about Duke the Cat, who displays great focus and discipline, characteristics I consider critical for effective strategy execution. But the fact is, most strategies fail, not due to poor strategy, but mostly due to poor execution. And one of the most prevalent barriers to effective strategy execution is lack of focus on those few critical strategic initiatives, and lack of management discipline.
Most companies have not only too many initiatives, but too many that are disconnected from the overall strategic objectives. These disconnected initiatives waste time, human energy, money and other important business resources. It is estimated that about 30% of all active initiatives and projects inside most companies are disconnected from the overall business and strategic objectives.
An addiction to social media wastes time and human energy that could be better spent fulfilling life goals, finishing important projects, building and repairing human relationships.
What would you do with an extra 3 hours a day? If you don’t have exciting goals or dreams you care about, then keep texting and face booking.
Things may come to those who wait, but only the things left by those who hustle. ~Abraham Lincoln
Things may come to those who text and Facebook all day, but only the things left by those who have focus and discipline!
Tight Lines . . .
John R Childress