It is easy for someone to copy your business strategy, but they can’t copy your culture.
I was recently sent this infographic that describes some of the unique behaviours and activities that have helped companies build strong brands and iconic corporate cultures. There is a strong relationship between culture and brand, especially when the two are aligned.
One of the quickest ways to destroy brand value, no matter how large your marketing and PR budget, is to let the culture drift away from the “brand promise” in such a way that employees no longer believe in the brand or the company. Keep the two aligned and great things do happen!
Thanks to Sherlyn Popper from Masters-in-marketing.org for letting me use this.
See the review of LEVERAGE in The Economist (January 9, 2014.
John also writes thriller novels: novels.johnrchildress.com