Tag Archives: Apple brand

Understanding Corporate Culture in the Context of Time

There is nothing permanent except change.  ~Heraclitus From the years 1966 through 1974 I studied evolutionary biology at both undergraduate and graduate levels.  Seeing the world through the dimension of evolutionary time provides an all important context for understanding why things … Continue reading

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Banking and Death by a “Thousand Cuts”

It is far easier to destroy a good brand than to build a good brand! Brand reputation can add, or subtract, significantly to share price.  Consider the brand power of Apple as depicted in this simple graph on global PC … Continue reading

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