Tag Archives: Voice of the Customer

Why Customer Insight is So Elusive

The holy grail of many organisations is to be so close to the customer that they truly understand the “world of the customer” (not just the “voice of the customer” – VoC) and all the ways the customer uses their … Continue reading

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“Who’s Missing from this Meeting?”

Most business strategy and operations meetings are packed, standing room only, mainly because everyone wants to represent their function, protect their departmental budgets, and push for their ideas on strategy and products. ┬áThe room is full of people, ideas, and … Continue reading

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